Comprehensive Guide: How to List on Amazon Seller Central

by | Nov 3, 2023 | Inventory Management & Optimization

Ever feel like you’re lost in a maze of boxes, barcodes, and buyer demands? That’s what diving into the world of how to list on amazon seller central can often seem like. A dizzying array of options and steps that make your head spin faster than a carousel.

I’ve been there too – standing at the entrance to this labyrinth, not knowing which path will lead me out victorious or leave me stuck behind walls of confusion. But here’s the secret – it’s not as daunting as it seems.

Let’s not forget, we’re also going to dive deep into making the most of bullet points to increase conversions. Not only that, but we’ll also provide guidance on optimizing superior visuals that will certainly draw in purchasers’ focus. With these strategies in hand, you’ll be selling more than just products – you’ll be offering an unforgettable shopping experience!

Ready to elevate your Amazon FBA inventory game? Don’t miss out— Click here to explore our software and supercharge your inventory management today!

Table Of Contents:

Getting Started with Amazon Seller Central

You’ve made the exciting decision to start selling on Amazon. Now, it’s time to set up your account and join the community of thriving Amazon sellers. So, where do you begin? The first step is creating an Amazon seller central account.

First off, let’s tackle a vital piece of info: there are two ways to add products in Seller Central – individually or in bulk using the handy-dandy Amazon new item setup (NIS) sheet.

To get started, head over to ‘Inventory’ at the top of your Seller Central homepage. Select ‘Add a Product.’ From here, you can choose whether you want to list individual items or multiple products all at once. Don’t fret if this seems overwhelming; we’ve got more tips coming right up.

List Individual Items vs Multiple Products

If you’re adding one product at a time, simply search for your product by barcode (EAN), ASIN number or keyword and follow the prompts. This approach lets each Amazon listing shine as unique – perfect for those special items that deserve their own spotlight.

In contrast, adding multiple products via bulk upload requires downloading an NIS template from Amazon which then becomes your magical Google Sheets spreadsheet filled with potential profits. But remember – accuracy matters when filling out these fields based on each specific product type.

Venturing into Amazon can be a turbulent experience, yet the good news is there are cost-effective solutions to assist you in your journey. For instance, Active Inventory – an Amazon FBA inventory management software designed for new and growing third-party sellers. This SAAS company makes tracking your Amazon product listing and managing product inventory as easy as pie.

So buckle up. You’re about to embark on a journey towards Amazon success.

Key Takeaway: 

To ensure your inventory is always up-to-date, use Active Inventory. It’ll help you track each item’s status with ease and accuracy. This tool makes managing multiple products simple, giving you more time to focus on growing your business.

Adding Products to Your Inventory

When it comes to selling on Amazon, the first step is adding products. But don’t worry, tools like Inventory Lab can help. They’ll walk you through how to list your items individually or in bulk.

Listing Items Already Being Sold on Amazon

If your product already exists in the marketplace but another seller’s got there first, no problem. You have two choices: create a new listing or sell against an existing one. To get started with either option, just search for the product using its barcode, EAN, or ASIN. Here’s a handy guide from Amazon Seller Central that explains more about this process.

Listing Completely New Products

Giving customers something they won’t find elsewhere? Now we’re talking.

To add unique offerings not yet available on Amazon’s platform, “I’m adding a product not sold on Amazon” is what you need to click when asked by the system. Then choose the relevant category and let those sales roll in. No worries if things seem complicated at first; remember every successful Amazon seller was once where you are now – at square one of their online arbitrage journey.

Note: This entire process takes time but will be worth it as each added product increases potential profits.

Optimizing Your Product Listings

The heart of your Amazon success lies in how well you optimize your product listings. So, let’s delve into some key areas that can help boost visibility and sales.

Creating Effective Titles

A title is the first thing a potential buyer sees when they stumble upon your listing. An effective title needs to be concise yet packed with vital info about what you’re selling. It should include specifics like brand name, product type, unique features or variations – all within Amazon’s 200-character limit.

Keep it straightforward but compelling; think of it as an elevator pitch for your Amazon product. The goal here is to spark curiosity while giving enough information so customers know exactly what they’re clicking on.

Keyword Usage in Listings

Much like search engine optimization (SEO) for websites, keywords are crucial for getting eyes on your products Amazon offers through their Seller Central account. These terms are what customers use when searching for items to purchase.

Your job? To make sure those keywords naturally fit into every possible nook and cranny of your listing – from the titles down to feature bullet points. Remember though: keyword stuffing could lead to penalties so use them judiciously.

Conducting Keyword Research for Amazon Seller Central

If you’re serious about achieving Amazon success, it’s time to get familiar with keyword research. It’s like the bread and butter of your product listing strategy. No need to be intimidated – keyword research is an essential part of Amazon success.

The first step is to use Amazon’s search feature itself. Begin by typing in words related to your product into the search box, then watch as Amazon auto-suggests popular search terms. This is a goldmine of potential keywords that customers are already using.

You can also take advantage of tools designed specifically for this purpose such as Jungle Scout or Helium 10. These tools provides insights on what shoppers are searching for and which products they’re buying.

Beyond these basics, consider looking at how other successful sellers list their products on Amazon. What keywords do they use in their titles or descriptions? These clues can give you an edge when creating your own listings.

To wrap up this section: Start simple by thinking from a customer’s perspective—what would they type into the search bar if they were looking for my product? Use suggested searches within Amazon and leverage different tools. And lastly, don’t forget about competitor analysis—it may just be the key piece missing in unlocking true selling power.

Creating Compelling Product Descriptions

The power of a persuasive product description is no secret. It’s your golden ticket to making sure the customer sees your item and clicks ‘add to cart’. But how do you write one that stands out?

First off, get into the mind of your amazon sellers. What would motivate an amazon seller to choose this product? What would make them want this product? Your answer should shape the way you present vital info about each amazon product in its listing.

You don’t need an English degree or a knack for sales pitches; it just takes time and understanding of who your customers are. Keep things simple but informative – highlight features, benefits, even how it feels to use.

Packing Punch with Bullet Points

Bullet points aren’t just pretty additions; they’re crucial elements in any Amazon list on Seller Central account. They allow multiple products’ information to be easily scanned by potential buyers quickly.

In these bullet points, talk about specific aspects like color options or dimensions – unique product traits that set yours apart from competitors in the same Amazon category.

Sprinkle Keywords Tactfully

Your next task is sprinkling SEO keywords throughout without disrupting readability (you can learn more here). Words like “comfortable”, “durable” etc., work great if relevant – these appeal directly to shoppers’ needs and desires when browsing online arbitrage items.

Tell A Story

A well-crafted narrative helps form emotional connections between prospective buyers and their future purchases – turning random window-shoppers into committed patrons. Remember though: always maintain honesty as false claims could lead backfire via negative reviews. So, ready to take your Amazon success to new heights? Start writing those compelling product descriptions now.

Optimizing Product Images for Amazon Seller Central

The world of online selling revolves around visuals. Without compelling product images, you risk losing out on potential customers.

High-quality pictures can give your Amazon listings a serious edge. Pictures of good quality can not only increase the attractiveness of your listing, but also assist shoppers in understanding what they are purchasing.

Capture Your Product from Different Angles

No one likes surprises when shopping online. To avoid this, show multiple angles and details of your product in the images section. It gives buyers a better sense of what they’ll get and helps to eliminate any doubts they may have about clicking ‘Add to Cart’.

Presentation is Key: Backgrounds & Lighting

A clean white background with good lighting does wonders for enhancing image quality while maintaining focus on the item itself. Remember that lighting affects how colors appear so make sure it’s balanced properly before shooting.

Add Contextual Photos Where Possible

Showcase products in use or within their intended environments if possible—it lets shoppers visualize themselves using them which often translates into higher conversion rates.


  • Bounce natural light off walls or ceilings instead of direct illumination to avoid harsh shadows.
  • Incorporate lifestyle photos along with standard ones; they add value by showing real-life applications.

Managing Inventory on Amazon Seller Central

When you’re selling products on Amazon Seller Central, managing your inventory is crucial. It’s not just about knowing how much stock you have, but also predicting demand and avoiding the dreaded ‘out of stock’ or overstock situations.

You see, every successful Amazon seller knows that inventory management can make or break their business. So, let’s talk strategy to keep your product inventory in check.

Fulfillment Channel: FBA vs FBM

The first decision any new seller needs to make is choosing a fulfillment channel – Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN). With FBA, you store your products in Amazon’s fulfillment centers where they manage storage, packing, and shipping for you.

If control over handling and shipping sounds more appealing to you though; then MFN might be right up your alley. This method allows sellers to handle everything from customer service issues like returns & refunds themselves.

Keeping Track of Stock Levels

No matter which route you take with fulfillment channels, keeping track of what’s in stock is vital info for every seller. To do this effectively on your Seller Central account, consider using an inventory management tool like Active Inventory – it’s affordable and specifically designed for third-party Amazon sellers looking to scale their operations efficiently.

This handy software helps predict future sales based on past data so that running out of popular items becomes a thing of the past.

Leveraging Feature Bullet Points for Conversion

Feature bullet points are like a quick elevator pitch for your product. Bullets can emphasize key benefits, simplifying comprehension of what the product offers.

But how do you make these bullets work in favor of conversion? It’s all about readability and relevance.

The Power of Readability

Bullet points break down complex information into digestible chunks. Customers don’t want to read long paragraphs; they want facts fast. The quicker the customer understands the value proposition, the closer they are to clicking ‘Add To Cart’.

Highlighting Key Selling Points Effectively

You’ve got mere seconds to convince someone why your product is worth buying. So use those bullet points wisely. Focus on benefits over features – instead of saying “made with 100% cotton”, say “enjoy ultimate comfort with our 100% cotton fabric”. Appeal directly to what matters most – solving problems or fulfilling desires.

Amazon Seller Central, makes this task even easier by allowing sellers to list up multiple products with varied feature bullet-points catering specific needs.

Remember: clear, concise, benefit-driven bullets = more conversions.

Expanding Your Product Reach with Amazon FBA

The Fulfillment by Amazon (FBA) program is like having a powerful engine under the hood of your business. It doesn’t just get you moving; it propels you towards new horizons in eCommerce.

Fulfillment by Amazon, or as we insiders call it – ‘Amazon FBA’, can supercharge your online selling game. This fulfillment method takes care of storing, packing, and shipping products on behalf of sellers. Imagine offloading those time-consuming tasks to someone else. But that’s not all.

Amazon FBA also helps expand your product reach globally. Think about it: there are over 300 million active customer accounts on Amazon worldwide. That’s an audience size hard to match elsewhere.

Besides reaching more potential customers, using Amazon FBA, lets you offer Prime shipping perks too. Free Two-Day Shipping? Yes please. Overnight delivery options? Don’t mind if I do.

Around 100 million people have an Amazon Prime subscription globally – they love these fast shipping options so much they’re willing to pay for them annually. So why not tap into this ready-made market?

Your improved customer service experience could be just what keeps buyers coming back for more and boosts their loyalty in the long run.

Streamlining the Listing Process with Bulk Uploads

If you’re a third-party Amazon seller aiming for Amazon success, managing your product inventory can feel like a Herculean task. But what if I told you there’s an easier way to add products and list them on Seller Central? Say hello to bulk uploads.

Listing multiple products one by one takes time – precious time that could be spent strategizing your online arbitrage or perfecting your private label product descriptions. Instead of clicking ‘add’ after each individual product listing, why not use the power of Google Sheets or Excel and upload all your listings in one go?

To start this process, log into your Seller Central account, click ‘Inventory’, then select ‘Add Products via Upload’. You’ll need a unique UPC code for every specific product. Fill out vital info such as selling price, bullet points highlighting key features (we call these feature bullets), along with any other fields based on the specifics of each unique item.

Tackling Product Variations with Ease

Navigating through complex product variations might seem daunting initially. Don’t fret. The beauty of bulk uploads is how effortlessly they handle diverse offerings – from size and color differences within clothing categories to varying flavors in food items.

All it requires is some additional rows in your spreadsheet defining these variants – simple. Just make sure when adding these details that they match exactly with Amazon’s category-specific template requirements so that everything runs smoothly during upload.

Avoid Common Pitfalls When Uploading Your Inventory

Amazon’s NIS template is your new best friend here. Verify all entries cautiously prior to clicking ‘upload’– Amazon’s NIS template is an amazing aid, but it pays off to be cautious. A simple typo could be the difference between success and having to start from scratch.

receives matches what they ordered. It’s a crucial step in scaling your business and delivering an exceptional customer experience on Amazon.

Key Takeaway: 

Boost your Amazon success with bulk uploads in Seller Central. This strategy saves time by listing multiple products at once, using tools like Google Sheets or Excel. It also easily manages product variations – just add extra rows for different sizes, colors, or flavors. Remember to double-check everything against the NIS template before uploading.

FAQs in Relation to How to List on Amazon Seller Central

How do I list my product on Amazon?

To list a product, head to your Amazon Seller Central account. Click ‘Inventory’, then ‘Add a Product’. Follow the prompts and provide all necessary information about your item.

How do I list items on Amazon Vendor Central?

In Vendor Central, select ‘Items’ from the menu, then click ‘Create Items’. Fill in required fields like UPC or EAN codes, titles and descriptions. Then submit for review.

How to make up to $10,000 per month on Amazon without selling physical products?

Earning such income can be achieved through Kindle Direct Publishing (KDP), affiliate marketing via Amazon Associates program or providing services under Mechanical Turk platform.

How do I add a product to Amazon step by step?

Login into Seller Central. Select ‘Inventory’ > ‘Add a Product’. Choose if you’re listing an existing item or creating a new one. Provide details including SKU number, title, brand name, etc., set the price and quantity available before submitting it.


Listing on Amazon Seller Central doesn’t have to be a daunting task. With the right approach, it becomes a strategic move for your business.

The process of how to list on amazon seller central starts with understanding the platform and setting up your account effectively. From there, adding products individually or in bulk is simplified by using tools like barcodes and ASINs.

But that’s not all – optimization plays a key role too. Crafting compelling titles, leveraging keywords wisely, writing engaging product descriptions are vital parts of this journey.

Let’s also remember the power of visuals! High-quality images can significantly enhance buyer attraction. Plus, effective inventory management helps avoid stock issues while feature bullet points drive conversions higher!

You’ve got this! Here’s to your Amazon success story!

Looking to optimize your Amazon FBA inventory management? Take the next step— Click here to discover how our software can transform your inventory strategy today!